Think as a journalist when you twit. This is one fast growing technique to market your business. But how ? Just follow the following journalism rules:
Make every word count: In Twitter, you have a limited space of mere 140 characters. In news journalism, the news caption should be short and crisp but effective. In journalism school, writing short is to choose your words wisely, and be concise. A single line is sufficient enough to arouse the curiosity of the readers. Same goes with Twitter as well. Keep a tweet really short. This also makes your tweet more “Retweet Friendly,”
Keep it simple: The best news reporters tell a story simply and clearly. Similarly, don’t try to provide too much information into a single tweet. Also link directly to blogs or other online sources. Finally, avoid to fit more into a tweet by the use of abbreviations. Such shorthand might maximize your character count, but they make your tweet read like a teenager’s text message.
Provide context: Journalists do this by plugging in some of the back story on any given news item. On Twitter, offer context by using keywords so that readers can more easily get the gist of a conversation, thread, or topic.
Lead with the good stuff: In journalism, the first paragraph of any news contain enough information to give the reader a solid overview of the entire story. Approach information on Twitter in a similar manner, giving the strongest and most compelling bit in the tweet, and then link to the rest of the story elsewhere.
Write killer headlines: Headlines “sell” a news story or a blog post. Similarly a great tweet invites a reader to click. Author tweets that are short and compelling. This applies to so much for B2B marketers: blog posts titles, subject lines, press release headlines, etc.
Graphics expand on the story: A picture on Twitter tells a story with far more impact.
People make things interesting: News reporters often focus on how people are affected by a given situation or event. On Twitter, it’s also the people that keep it interesting. That means adopting a conversational tone and community spirit is good. And this applies even when you are representing a brand.
Consider the reader: News reporters spend a lot of time coming up with the right angle for a story. On Twitter, be similarly thoughtful in your approach. If you respect your followers similar to the way journalists consider their readers, you’ll spend more time thinking about what to tweet, than you will actually doing it. Your followers will appreciate your efforts. A good question to ask yourself before you tweet - “Will anyone care?” If it is what you ate for breakfast, probably not. If you ate the best pizza of your life, maybe so.
Source: http://blog.reachforce.com/
Make every word count: In Twitter, you have a limited space of mere 140 characters. In news journalism, the news caption should be short and crisp but effective. In journalism school, writing short is to choose your words wisely, and be concise. A single line is sufficient enough to arouse the curiosity of the readers. Same goes with Twitter as well. Keep a tweet really short. This also makes your tweet more “Retweet Friendly,”
Keep it simple: The best news reporters tell a story simply and clearly. Similarly, don’t try to provide too much information into a single tweet. Also link directly to blogs or other online sources. Finally, avoid to fit more into a tweet by the use of abbreviations. Such shorthand might maximize your character count, but they make your tweet read like a teenager’s text message.
Provide context: Journalists do this by plugging in some of the back story on any given news item. On Twitter, offer context by using keywords so that readers can more easily get the gist of a conversation, thread, or topic.
Lead with the good stuff: In journalism, the first paragraph of any news contain enough information to give the reader a solid overview of the entire story. Approach information on Twitter in a similar manner, giving the strongest and most compelling bit in the tweet, and then link to the rest of the story elsewhere.
Write killer headlines: Headlines “sell” a news story or a blog post. Similarly a great tweet invites a reader to click. Author tweets that are short and compelling. This applies to so much for B2B marketers: blog posts titles, subject lines, press release headlines, etc.
Graphics expand on the story: A picture on Twitter tells a story with far more impact.
People make things interesting: News reporters often focus on how people are affected by a given situation or event. On Twitter, it’s also the people that keep it interesting. That means adopting a conversational tone and community spirit is good. And this applies even when you are representing a brand.
Consider the reader: News reporters spend a lot of time coming up with the right angle for a story. On Twitter, be similarly thoughtful in your approach. If you respect your followers similar to the way journalists consider their readers, you’ll spend more time thinking about what to tweet, than you will actually doing it. Your followers will appreciate your efforts. A good question to ask yourself before you tweet - “Will anyone care?” If it is what you ate for breakfast, probably not. If you ate the best pizza of your life, maybe so.
Source: http://blog.reachforce.com/
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