It was found in a recent survey conducted by one of the top Business to Business (B2B) portals that there was 140% increase on international traders taking the help of B2B portals for their business requirements.
The major reason for this sudden upsurge in B2B premium memberships is because of the global economic depression. In the latter half of 2007, many leading B2Bs attracted exporters. In the early part of 2008, these portals saw an unprecedented demand for premium membership and this demand came not only from exporters but also from the importers, brokers, transporters and international service providers.
Initially the main reason for showing interest in B2B was cost cutting as it brings down the expenses incurred in the entire process of attaining global recognition through trade shows and other expensive advertising tools. Today the premium members feel that B2Bs are the right comprehensive business tools in any long distance trading. The B2B platform has a kind of interactive nature which enabled international businesses to expedite their business processes. Besides, the traders were able to channel their energy towards effective business deals with fewer work forces.
B2B portals have done an excellent job for international businesses. There has not only been a cost cutting of marketing but they have offered quick delivery of positive results. B2B portals have succeeded in convincing as well as delivering an international trader about the exciting business opportunities available.
They are indeed the most effective and efficient business tool of modern times. Acting as the database of businesses around the world and also an interactive tool in the business world of business, B2Bs have shown their importance in its 2 decades of existence and have become an incredible concept even in times of global economy down.
Many businessmen have used the portals’ premium services and have been able to run their international businesses single handedly. It is surprising that many have carried out their businesses alone or as ‘one man’ business.
Thus, business to business portals have empowered small and medium businesses to excel in international business arena and derive manifold returns, and that too without investing large sum of money. In a few years time, there will not be any international business in the world which would not seek the services of a B2B portal.
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