Do Companies Really Need Business Blogs ?

Do Companies Really Need Business Blogs ?

There’s a lot of hype about business blogs nowadays. Professional SEOs are using social media marketing to promote business presence on the web. It is said that social media optimization is one of the most important aspects to boost your rankings in universal search engines. But the question is does your business really need a blog, in addition to a website?

For some companies, blog is not a viable idea. However, a blog can definitely boost your site’s web presence and traffic by leaps and bounds if it's in the in the right hands and the correct methods are used. Let’s explore how a business blog can do well and how can it help you .

Provides Information and Solves Problem

Just like newspaper, your blog is simply an editorial column, your own column where you put forward your views, ideas, your message to the outside world and how at the same time you control it. You can talk about your company's challenges and successes, new product developments, explain complicated products or processes in a manner that goes beyond a generic email or booklet.

Relationship Building

If your business has something that is worth sharing with others, a blog is a great place to do it. This is an upcoming method where you interact with your clients, colleagues and visitors in ways that just weren’t possible ten years ago. A blog is your invitation to your online visitors, who can be anybody.

You bring your visitors right into your company, giving them a feeling of personal contact. Through your blog, visitors give their feedback , input, and opinions, which help to further improve your company and help you better understand their needs. Visitors comments provide opportunities for you to improve upon your existing corporate or business model. You respond to blog participants directly and sooner or later it brings that ‘personal touch’ to doing business.

The look of a business blog

You can give any look you want but there is chance of messing it up as well. So it is better to consider few things when thinking about implementing a blog.

• Always remember your blog is not an advertising platform. You already have a website to do this. Posts written solely to make money and not to provide anyone with useful information are bad.
• Always provide relevant, interesting and useful content to your visitors. Present the latest news about the industry, market or product in a refreshing way which will boost them to come back often to your blog and through it to your website where actual sales and RFQs happen.
• Always provide the the search engines fresh material. Fresh content on a regular basis keeps the search engines coming back again and again. You will see your placement in universal search results rise.
• Implement smart SEO techniques into your blog. Give importance to keyword placement in your titles and throughout the blog. Include links back to your site, to encourage traffic and enhance interest in your website.

Conclusion

The old method of public relations is not relevant now. In this fast, technologically advanced world, people are listening to pod casts and online radio, they are getting newsletters and articles delivered to their inbox, so it is better to employ an immediate and personal form of contact to carry your message. You can do it, fast and often free, with a blog!