Avoid Common SEO Errors
The business world is no doubt is today controlled by the internet. In order to optimize your website , it is necessary to avoid some common SEO errors that most businesses make during the website designing phase. These are as follows:
Keyword Stuffing: Keyword stuffing in your metadata is increases unnecessary traffic flow to your website. Therefore, when you decide keyword, make sure the keywords are relevant to your website's content.
Splash Pages: Usually the user views only the first page when he or she visits your website. Do not put Flash object with a “click here to skip” button or a large static graphic in the first page with a “continue” button. These pages don't work. They are not optimized for search engines to crawl becuse they contain little content for search engines to index. So these pages are of little interest. Therefore, if at all you want a splash page for your site make sure they are optimized correctly with text and graphics for the search engines to read and index.
ALT tag: This tag was designed specifically as an alternative to an image. This tag can index your images properly. Most of the search engines provide an “image” search facility, which is an important source of traffic to sites. If your products have been indexed and tagged properly then image search could act as another source of revenue for your site.
Flash Websites: They look great with moving images, sliding navigation and sleek designs. However, flash websites are not always preferred by search engines. The search engines can't view the text given within a Flash object and so can't index your content. In order to make Flash objects more search engine friendly, Adobe, Google and Yahoo have recently introduced “SEO Technology Center for Flash” to improve search engine ranking for Flash based websites. Adobe still recommends an HTML version for websites.
Duplicate Content: Make sure that there is no duplicate content in your websites. The search engines require fresh and unique content to index.
Competitors Links: With so many websites around, you may be tempted to link to your competitor’s products or website to get a “vote,” and this Google views as a recommendation. If your website haS high quality relevant links, you must remember that the more of a trusted source you become, it will improve your search engine rankings.
Link Spamming: There are many sites which offer the option to submit your website to hundreds of directories. One of the major threats for such websites is that they have content of low quality and treated as spam by Google.
Non-utilization of Meta: Every page in a website has three main areas were you can include content to, such as the TITLE tag, DESCRIPTION tag and the KEYWORDS tag. To ensure that your site is search engine friendly it is important to write each tag correctly. But do not provide tags which are irrelevant to your website.
Never Avoid Google Guidelines:Finally, be aware of any changes made to the Google Webmaster Guidelines.Google constantly changes its search engine algorithm and any failure to these guidelines will affect your website's rankings.
Keyword Stuffing: Keyword stuffing in your metadata is increases unnecessary traffic flow to your website. Therefore, when you decide keyword, make sure the keywords are relevant to your website's content.
Splash Pages: Usually the user views only the first page when he or she visits your website. Do not put Flash object with a “click here to skip” button or a large static graphic in the first page with a “continue” button. These pages don't work. They are not optimized for search engines to crawl becuse they contain little content for search engines to index. So these pages are of little interest. Therefore, if at all you want a splash page for your site make sure they are optimized correctly with text and graphics for the search engines to read and index.
ALT tag: This tag was designed specifically as an alternative to an image. This tag can index your images properly. Most of the search engines provide an “image” search facility, which is an important source of traffic to sites. If your products have been indexed and tagged properly then image search could act as another source of revenue for your site.
Flash Websites: They look great with moving images, sliding navigation and sleek designs. However, flash websites are not always preferred by search engines. The search engines can't view the text given within a Flash object and so can't index your content. In order to make Flash objects more search engine friendly, Adobe, Google and Yahoo have recently introduced “SEO Technology Center for Flash” to improve search engine ranking for Flash based websites. Adobe still recommends an HTML version for websites.
Duplicate Content: Make sure that there is no duplicate content in your websites. The search engines require fresh and unique content to index.
Competitors Links: With so many websites around, you may be tempted to link to your competitor’s products or website to get a “vote,” and this Google views as a recommendation. If your website haS high quality relevant links, you must remember that the more of a trusted source you become, it will improve your search engine rankings.
Link Spamming: There are many sites which offer the option to submit your website to hundreds of directories. One of the major threats for such websites is that they have content of low quality and treated as spam by Google.
Non-utilization of Meta: Every page in a website has three main areas were you can include content to, such as the TITLE tag, DESCRIPTION tag and the KEYWORDS tag. To ensure that your site is search engine friendly it is important to write each tag correctly. But do not provide tags which are irrelevant to your website.
Never Avoid Google Guidelines:Finally, be aware of any changes made to the Google Webmaster Guidelines.Google constantly changes its search engine algorithm and any failure to these guidelines will affect your website's rankings.
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